Italian car major Fiat group is eyeing to launch its premium car brand Ferrari in India, which will soon lighten on the Indian roads by next year (2009).
Ferrari’s entry into the Indian market is mainly aimed at ensuring speed delivery of vehicles to the customers.
Ferrari kicked off its India campaign by launching the 'Magic India Discovery Drive' with elephant as its mascot, to give 50 journalists from across the globe a feel about India.
Mr Davide Kluzer, head of press office for Ferrari said, “During this tour, we will understand the technological challenges we are going to face in India and we will collect experience from here.”
Hormaz Sorabjee, editor of Autocar India said, “The base Ferrari model is available for Rs 2.2 crore, including the import duty. Upon entry in India, the costs may go down slightly by about a couple of lakhs.”
Ferrari, which entered China in 2004, sold 177 vehicles last year, 27 more than predicted. It expects China to become its fifth largest market in six years. Ferrari is using its China strategy in India.
Currently, the vehicles are directly shipped from Italy by the buyers in India. Ferrari’s initial plan is to open showrooms in the country.
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